That short little call to action message at the bottom of an article, or bit of content, where you take something back for the work and effort you put in to write the content is called a resource box.
It’s where you take something back.
The entire rest of the article is what you give to your reader. You provide information, solutions, suggestions, tips, steps, and details the reader needs to accomplish whatever it is they’re looking to do in the body of your article, and then – at the bottom – you invite them to come back to your website, sign up for your ezine, get your FREE widget, or buy your book. The point is – you give them the whole of the content, then you encourage them to give you their email address in return.
Fair deal, right?
Most of the time, just asking for an email address to contact them with more information is enough to get them to participate in your little marketing game… But occasionally, you have to give them more in exchange for their email.
Give them something of value.
QUALITY comes to mind here. A report with significant information? Directive How To White Paper? How about a real document that tells them step by step how to complete a needed task?
These are all very good examples of quality content.
About that ezine – sign in up top, there are MANY high quality gifts you’ll be receiving in return.